Coaching Modules
Modules
Sales
New Cars
Used Cars
Fleet Excellence
Upselling
After Sales
Service Excellence
Active Service Sales
Parts Management
Workshop Planning & Efficiency
Warranty
Connect Services
Management
Leadership & Communication
People Management
Costs & Revenue Management
Customer Experience
Marketing
Retail Marketing
Customer Retention
Lead Management
Online Presence
Market Exploitation
eMobility
Global coaching programmes
to support Škoda dealers performance
Excellent & stable dealer team
Satisfied & loyal customers
Profitable dealerships
Dealer Principals
Sales Managers
Sales Consultants
Service Managers
Service Advisors
Pre-Sales
Sales
After Sales
Renewal
Benefits and evolution
Benefits
Improved financial and operational performance.
Higher sales, improved loyalty and retention.
Reduction of weak points and higher utilization of market potential.
More effective and productive workforce, improved workflow.
Better synergies between sales and aftersales.
Attraction of new and existing customers.
Evolution
2011-2013: Škoda Service Coaching
2014: Škoda Coaching: Holistic Sales & After Sales
2016: Field Force & CI Coaching
2017: Managing People Performance, Dealer Principal Programme
2020: Škoda Business Excellence
Process steps
Serves as guidance for on-site analysis.
Identifies readily observable strengths and weaknesses.
First impression of dealership performance and presence.
Detailed analysis of dealership performance status before visit.
In-person analysis of dealership.
Observation of showroom and personnel engagements.
Interviews with employees and management.
Aggregate results of off-site and on-site analysis.
Accurate identification of strengths and areas for improvement.
Selection of appropriate coaching modules to improve performance.
Tailor-made selection for a dealer.
Covering all selected business areas.
Supported by automotive professionals.
Definition of working steps towards performance improvement.
Serves as guideline for improvement process.
For each focus area defines: action needed, responsibility, due date, KPIs, and fulfillment criteria.
Off-site check and in-person visit to dealership.
Check of performance against action plan.
Amendment of actions to be taken if necessary.