Škoda Brand
Let’s Explore
Our platform and claim Let’s Explore, is the representation of our curiosity. It's a call to action for all of us to do what has defined us from the beginning: exploring for the new and the better. We will reflect this spirit in everything we do: in products, with confident and solid designs that prioritize sustainability; in communication, with empowering stories of curiosity; in our Simply Clever features, with smart new solutions; or in our services granting access to everyone to explore the world around them. Because the more we explore, the smarter we become.
Your bold companion to explore the world
Our role
At Škoda, we see ourselves as more than just a car manufacturer. We aspire to be your bold companion on your journey to explore the world. We want to empower you to discover new places with confidence and ease.
We believe that every journey, whether big or small, is better with a reliable travel partner by your side. That’s why we are dedicated to being that bold companion who supports and inspires you. In everything we create, we adhere to our core principles, ensuring that your experience is one of everyday delight, playful curiosity, connection with fellow explorers, and smart solutions.
…and how do we bring our principles to life?
Product & design
Our Modern Solid design equips you to explore with confidence and ensures the safety of your entire family. Featuring solid, rugged lines that embody the spirit of exploration and safety, our new design style seamlessly blends shapes and materials to create a sense of ease and simplicity. This provides you with the perfect starting point for all your adventures.
Customer experience
Feel savvy and uplifted with stronger control over your journeys. The MyŠkoda app offers a range of features to enhance your driving experience, such as monitoring your electric vehicles, tracking driving data, preheating your car, and staying updated with the latest Škoda news. The pay-to-services, including Pay to Park and Pay to Fuel, simplify your life by allowing you to handle parking and fueling directly from your car, bringing joy and ease to your everyday.
Corporate identity & design
Feel uplifted with our corporate identity that is modern and flexible, featuring the dynamic colour duo: Electric and Emerald Green. Our refreshed logo, wordmark, and communication toolkit reflect our forward-looking mindset.
Our values
Human
Being human means recognising that we’re all the same because we’re all so different. It means to smile at our loved ones and, sometimes at total strangers. It means meeting people’s needs before they even become a need. It’s living for the big moments. And celebrating the small ones.
Simplifying
To keep it simple isn’t all that simple. So how do we do it? We start with removing what’s not important. Till all that’s left is all that really matters. We create a place for everything and put everything in its place. Because when you have less to worry about, you have more to live for. It’s that simple.
Surprising
We love a good surprise, just like you. Being surprising means getting more than what you were expecting. Or when something beautiful does something useful. Or when you experience more without spending more. Surprises aren’t just for plot twists in a thriller. They’re crucial for that other movie, the one we star in daily. Life.
Our purpose
We will help the world live smarter
For a company that’s been around for over twelve decades, we are consciously aware of the world we live in. A world where too much choice often results in too much confusion. The only way out of this is to offer solutions that make life easier. That is the smart way. But the smart way isn’t a rigid rulebook. It’s a path that explores smarter ways to build products, run a company, and find new answers to the same old questions.
Our mission
Modern accessible mobility with everything you need and surprises you love
Our mission will help to translate our vision into something tangible. Getting from point A to point B should be easy and efficient and bring pleasure with every mile. Our job should be to enable your inherent curiosity, allowing you to explore what’s out there. As such, our mission is to provide modern accessible mobility solutions with everything you need and surprises you love.